Privacy policy

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

We collect such Non-personal and Personal Information for the following purposes:

1. To provide and operate the Services;

2. To provide our Users with ongoing customer assistance and technical support;

3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

5. To comply with any applicable laws and regulations.

SMS / Text Message Communications

When you provide your mobile phone number to Informing Future Doctors and consent to receive text messages during enrollment, we collect and use your phone number solely for the purpose of delivering program-related messages — including daily study targets, progress check-ins, weekly recaps, and coach outreach.

Your phone number will not be sold, rented, or shared with third parties for their marketing purposes. Your phone number and SMS opt-in status are not shared with affiliates or third parties for any purpose other than required service providers (such as Twilio, who delivers the SMS on our behalf) acting under our direction.

You may opt out of text messages at any time by replying STOP to any message we send. You may re-subscribe by replying START or by re-enrolling through our website.

Cookies, pixels and advertising

We and a few partners use cookies, pixels and similar tools on informingfuturedoctors.com and on our free MCAT Diagnostic (diagnostic.informingfuturedoctors.com). They help us understand how our sites are used, measure whether our ads work, and show our ads to people who have visited us.

Who we work with

• Meta (Facebook and Instagram): the Meta Pixel and Meta’s Conversions API, to measure our ads and show our ads to people who have visited our sites.
• Google: Google Analytics and Google Ads, for site statistics and ad measurement.
• Klaviyo: to send the emails you asked for and see which emails and pages are useful.
• Microsoft Clarity: to see how visitors use our pages, such as clicks and scrolling, so we can fix what’s confusing.
• Judge.me: to collect and show product reviews.
• Shopify: runs our store and keeps basic store statistics.

What these tools collect

They can record the pages you visit and what you do there: for example starting or finishing the Diagnostic, adding a product to your cart, checking out or buying. They also record when you did it, your IP address, your device and browser, and cookie identifiers.

When you enter your email on the Diagnostic or check out in our store, we also send Meta your email address, and your name and phone number if you gave them. They are sent in scrambled (hashed) form. Meta uses them to match the action to a Meta account, so we can measure our ads and show you relevant IFD ads. Meta handles that data under its Privacy Policy.

We never target ads using health information. If we learn that a student is under 18, we stop sending their activity to advertising partners.

Do we sell your information?

We don’t sell your personal information for money. Some US state laws count sharing data with advertising partners for targeted ads as a “sale” or “sharing.” You can opt out of that at any time, as described below.

Your choices

• Your Privacy Choices: use the “Your privacy choices” link at the bottom of our MCAT Diagnostic to stop it sharing your activity with advertising partners from that browser. If you live in a state with an opt-out right, our store shows the same link, which goes to this page.
• Global Privacy Control: if your browser sends a Global Privacy Control signal, our MCAT Diagnostic does not send your activity to Meta, and our store treats it as a request to opt out of sharing for targeted ads, depending on where you live.
• Opt out by email: to opt out for your whole account, or to see or delete what we hold about you, email support@informingfuturedoctors.com from the address you use with us. We’ll respond as the law requires.
• Your browser: you can block or delete cookies in your browser settings. Some features may not work without them.
• Ad settings: Meta ad preferences, Google My Ad Center, and the industry opt-out pages at aboutads.info, networkadvertising.org and, in Europe, youronlinechoices.eu.

Visitors in the EU, UK, Switzerland and Quebec

On our MCAT Diagnostic, we don’t send your page views or test activity to Meta. We tell Meta about your Diagnostic sign-up only after you agree to our terms and this policy at the email step.

How long data is kept

Meta may keep the event data it receives from us for up to two years under its Business Tools Terms.

Where your data is stored

Our online store runs on Shopify, which provides the platform we use to sell our products and services and stores your data on its secure servers. Payments are handled by Shopify’s checkout and its payment providers, which follow the PCI-DSS standards set by the PCI Security Standards Council. We never see or store your full card number. Our free MCAT Diagnostic is hosted on Vercel. Your Diagnostic answers are stored in our Google Workspace account, on your Shopify customer profile, and in our email platform, Klaviyo.

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

If you don’t want us to process your data anymore, please contact us at support@informingfuturedoctors.com